Marketers take note: A news item out of Sydney today tracks with Kylie’s point (see below). According to AdNews http://www.adnews.com.au, more Australians are paying to speedsurf online now than are [More...]
Kylie Green http://www.kaleidoscope-mktg.com.au, Managing Director, Kaleidoscope Marketing Communications, Sydney, Australia: Marketers are embracing Internet promotions because they know consumers like them. In fact, a survey by IMI Research (December 2005) [More...]
Q. Do consumers respond effectively to SMS/Text-Messaging-based promotions in the U.S. and Canada? A. Not nearly as much as they do in Europe and Australia, according to IMI International’s latest [More...]
We were wondering what all the fuss was about, so some time ago we looked up the term ‘blog’ on Wikipedia. We checked out a book or two on the [More...]
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