Iphone leaves us hanging
Posted in Uncategorized on June 23rd, 2008While some of the rumors panned out — the new handset will offer full GPS — other rumors, like the addition of a 32GB model, fizzled. But even with the More...
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An inconvenient challenge
Posted in Uncategorized on June 11th, 2008 | Tags: al gore, climate change, czech republic, global warming, vaclav klausCzech Republic President Vaclav Klaus, whose new book shoots holes through global warming mythology, has challenged Al Gore to a shootout on the science, merit and motives of the International Left’s all-out buy-in to the ongoing climate-change religion. More...
Food for thought: Do high-involvement promotions work better than tchotchkes and instant-wins?
Posted in Our Opinions, Uncategorized on August 11th, 2006 | Tags: customer involvement, participation, tchotchkesIs it just me, or is there a trend developing toward promotional campaigns that call for more high involvement, that is, participation, on the part of consumers? Case in Point: More...