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Archive for August, 2006

Ms. Nooye’s Next Big Challenge (after the Glass Ceiling): The Anti-Globalist Raj

Posted in Our Opinions on August 19th, 2006 | Tags: ,

A suggested first order of business for Pepsi’s new India-born CEO once she takes over on October 1: put together a company task force to deal with charges that gave More...

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Food for thought: Do high-involvement promotions work better than tchotchkes and instant-wins?

Posted in Our Opinions, Uncategorized on August 11th, 2006 | Tags: , ,

Is it just me, or is there a trend developing toward promotional campaigns that call for more high involvement, that is, participation, on the part of consumers? Case in Point: More...

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