Marketers take note: A news item out of Sydney today tracks with Kylie’s point (see below). According to AdNews http://www.adnews.com.au, more Australians are paying to speedsurf online now than are More...
Kylie Green http://www.kaleidoscope-mktg.com.au, Managing Director, Kaleidoscope Marketing Communications, Sydney, Australia: Marketers are embracing Internet promotions because they know consumers like them. In fact, a survey by IMI Research (December 2005) More...
Q. Do consumers respond effectively to SMS/Text-Messaging-based promotions in the U.S. and Canada? A. Not nearly as much as they do in Europe and Australia, according to IMI International’s latest More...
We were wondering what all the fuss was about, so some time ago we looked up the term ‘blog’ on Wikipedia. We checked out a book or two on the More...